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Should you start a business using crowdfunding?

On Behalf of | Nov 27, 2021 | Startups |

For an entrepreneur, the initial stages of launching a business are exciting, but also incredibly risky. There are significant financial risks associated with the initial stages of starting a business, and it requires a lot of money just to begin operations. Few people have the amount of capital and assets necessary to start a business without additional support, which is why many turn to alternate forms of funding to help make their entrepreneurial dreams come true.  

In some situations, it is appropriate to seek funding from more traditional sources, such as business loans. However, it is becoming more common to raise the funds associated with the start-up costs of a business through crowdfunding. This is an effective and practical way to connect people with your business idea while also getting the money you need, but it could pose some risks as well. 

Potential risks to consider 

It is easy to focus on the possible benefits of crowdfunding, such as fast results and additional publicity, but it is in your interests to consider possible risks before making important decisions that could impact your business long-term. Potential drawbacks to using crowdfunding for your company include the following: 

  • It can take a lot of time and effort to oversee a fundraising campaign, diverting your time and energy away from important things you should be doing for your business. 
  • If you start the fundraising campaign too early, it could compromise the entire effort. It is prudent to wait until reaching certain benchmarks first. 
  • Your company, product or services may not be a good fit for crowdfunding, and your efforts to raise money this way may not resonate well with your market. 
  • With crowdfunding, it is more likely you could underestimate cost of fulfillment or miss the mark with pricing, setting your business up for unexpected loss during the initial stages of operations. 

It may be prudent to consider both the benefits and potential risks associated with crowdfunding. An entrepreneur will find it helpful to carefully weigh the possible implications and positive aspects of raising the initial capital for a business in this way. While making important decisions related to start-up costs, entity selection and more, you will also want to consider the legal steps that may be important for the protection of your long-term interests.